Fulltext available Open Access
License: 
Title: Multisensory Design in Bar Laurea
Language: English
Authors: Böhland, Karla 
Keywords: sense marketing; multisensory design
Issue Date: 22-Nov-2011
Abstract: 
Nowadays importance of sense marketing is increasing because of too many visual and acoustic stimuli in our environment. Humans cannot pay attention to all these attractions. Bar Laurea considers this project as an opportunity to improve their image for students, visitors and Laurea staff. Advantage for Bar Laurea in having a multisensory design could be: having an innovative service concept which is well accepted in customers view and is a place where customers enjoying to stay. The amount of customers will increase and the income because customers prefer Bar Laurea instead other possibilities.
This thesis is written about the internship-project “Multisensory Design in Bar Laurea” in Finland. The internship was held in the Sid Lab International at the Laurea University of Applied Science. Research had to be done about “Multisensory Design”, “Sense Market-ing” and “Neuromarketing”. Marketing research methods were used to create customer profiles of the target group and make a test lab observation. The main goal in the thesis was to find information’s about multisensory design and figure out which possibilities would be the best for Bar Laurea.
URI: http://hdl.handle.net/20.500.12738/5523
Institute: Department Ökotrophologie 
Type: Thesis
Thesis type: Bachelor Thesis
Advisor: Wegmann, Christoph 
Referee: Antinluoma, Sirkka 
Appears in Collections:Theses

Files in This Item:
File SizeFormat
LS.OeT.BA.AB11.67.pdf2.57 MBAdobe PDFView/Open
Show full item record

Page view(s)

158
checked on Mar 29, 2024

Download(s)

46
checked on Mar 29, 2024

Google ScholarTM

Check

HAW Katalog

Check

Note about this record


Items in REPOSIT are protected by copyright, with all rights reserved, unless otherwise indicated.